From Hyderabad to India: Building RealtyFlow’s MVP Journey
How we’re launching the future of property tech — starting locally and scaling nationally.
🚧 The Challenge We Set Out to Solve
Real estate professionals in India — especially in booming urban hubs like Hyderabad — face a rapidly changing landscape. Buyers are more informed, developers are more demanding, and agents are expected to handle everything from WhatsApp messages to market analytics.
But here’s the reality:
Too many tools.
Too much paperwork.
Zero unification.
We saw this firsthand in Hyderabad, where real estate is fast-paced, high-value, and incredibly competitive — yet most professionals still rely on spreadsheets, phone calls, and fragmented CRMs.
That’s where the idea for RealtyFlow was born.
🌱 Why Hyderabad?
Hyderabad isn’t just where we’re based — it’s a perfect microcosm for Indian real estate:
A tech-forward city with traditional real estate practices
High-growth corridors like Kondapur, Gachibowli, and Uppal
A growing demand for smarter solutions in property services
We chose to launch our MVP right here, working closely with local agents, builders, and sales teams to build the tools they actually need.
🧪 What We Built (And Are Still Testing)
RealtyFlow isn’t just a CRM or another proptech app. It’s a modular ecosystem built for every player in a real estate transaction. Our MVP includes:
LeadHub: Centralized lead intake, follow-ups, and conversion tracking
PropGauge: AI-driven price analysis tailored for Indian property markets
BookEasy: Streamlined site visit and service booking with calendar sync
AgreeMate: Smart agreement generation with e-KYC and digital signing
SmartBid: Easy quote builder for vendors and builders
SocialAI: Content engine that posts automatically based on property details
These modules are built to work together — or stand alone — based on user needs.
🧪 Our MVP Strategy: Test, Learn, Iterate
We launched our private beta with 50+ real estate professionals in Hyderabad to collect data, watch how users interacted with each feature, and listen to their feedback.
Some early learnings:
✅ Agents love SmartBid for instant quotations
✅ Builders want team-level dashboards
✅ Everyone wants PropGauge to plug directly into their listing workflow
✅ WhatsApp automation is non-negotiable
These insights are helping us rapidly improve before the national rollout.
🚀 Where We’re Headed Next
Our goal isn't just to build great software. We're creating a Real Estate OS for India — and Hyderabad is just the beginning.
As we expand across cities like Bangalore, Chennai, and Pune, we’ll continue following the same approach:
✔️ Start local
✔️ Build for real-world use
✔️ Scale based on success💬 Want to Shape the Future With Us?
Whether you're an agent, a builder, or a proptech partner — we want your voice in this journey.
👉 Join the RealtyFlow waitlist or request early access at RealtyFlow.in
Let’s build smarter real estate workflows — together.
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